企业文化并非独立存在，而是支撑战略落地的核心力量。它根植于企业的初心与本源，通过对核心理念与历史经验的系统梳理，凝练为涵盖使命、愿景、价值观与经营宗旨的文化纲要。纳尔股份以此为基础，致力于打造“文化驱动型组织”，确保战略目标转化为全体员工的行动，实现企业长远发展。

Corporate culture does not exist in isolation but serves as a core force supporting strategy execution. It is rooted in the enterprise's original aspiration and fundamental origin, and is refined into a cultural framework encompassing mission, vision, enterprise value, and operation aim through systematic consolidation of core concepts and historical experience. On this basis, NAR is committed to building a "culture-driven organization," ensuring strategic objectives are translated into actions across all employees and achieving the company's long-term development.

使命 Mission

立足科技赋能，创造美好生活

Empowered with technology innovation, create better life

科技赋能：以技术创新为引擎，聚焦新材料的研发创新、涂布工艺的精进、生产制造的智能化升级，打磨出性能更卓越、更精良、更稳定的产品，武装客户，帮助客户更成功，提升广大用户的使用体验。

Empowered with technology innovation: Leveraging technological innovation as the driving force, we focus on R&D advancements in new materials, refinement of coating processes, and intelligent upgrades in production manufacturing. This enables us to deliver products that are superior in performance, precision, and reliability, equipping our clients with the tools to achieve greater success and enhancing the user experience for all.

创造美好生活：我们要赋予产品“温度”，每一卷材料、每一款产品、每一次服务的打磨，都要以为用户创造价值为目标，以绿色可持续发展为导向，以构建美好生活为使命！

Create a Better Life: We aim to instill a sense of warmth into our products. Every roll of material, every product, and every service is refined with dedication — driven by the goal of creating value for users, guided by green and sustainable development, and committed to the mission of building a better life.

愿景 Vision

成为行业领先的

精密涂布材料解决方案提供商，

做小而美的百年企业

Global leader in high-tech films solutions 

and be a nimble century enterprise

行业领先：锻造技术工艺、市场地位、品牌影响力、创新能力等方面的核心竞争优势‌‌，成为用户心中的技术标杆、质量标杆、口碑标杆，走向全球成为一流企业。

解决方案提供商：洞察用户需求、解决用户痛点、提升服务价值，打造一站式综合解决方案。

Global leader: Core competitive edges in forging technology, market position, brand influence, and innovation capability, establishing the company as a benchmark for technology, quality, and reputation in the minds of customers, and advancing toward becoming a top-tier global enterprise.

In high-tech films solutions: Insight into customer needs, addressing pain points, enhancing service value, and delivering comprehensive, one-stop solutions.

小而美：纳尔以“小”为锚，聚焦精密涂布行业，从初心出发，脚踏实地、专注本质、虚心学习，保持低调、以谦逊的姿态面对客户与市场；“美” 代表客户满意、用户愉悦、品质优良与信念坚守。指的是技术强、口碑好、员工自豪，做一家健康、强壮、受人尊敬的企业，一个细分领域的“隐形冠军”。

百年企业：坚持长期价值主义，摒弃短期行为，持续奋斗，积少成多，穿越周期打造基业长青的百年企业。

Nimble: NAR adheres to "small" as its anchor, focusing on the precision coating industry. Staying true to its original aspirations, the company remains down-to-earth, dedicated to essentials, and open to learning. It maintains a low profile and approaches customers and the market with humility. "Nimble" represents customer satisfaction, user delight, superior quality, and steadfast belief. It signifies technological strength, a strong reputation, and employee pride — building a healthy, robust, and respected enterprise, a "hidden champion" in a niche sector.

Century enterprise: Upholding a long-term value orientation, rejecting short-term behaviors, striving persistently, and accumulating gradual progress. The company is committed to navigating cycles and building a sustainable legacy as a centennial enterprise.

价值观 Enterprise Value

诚信、利他、创新、奋斗

Integrity, Altruism, Innovation, Dedication

诚信：

诚信做人：真诚善意，表里如一，不欺人，不自欺。要说到做到，言必信，行必果。要忠诚正直，讲原则，有公心。

诚信做事：要以诚立足，勇奋斗，敢担当。要用心做事，做对事，做成事。

诚信立企：诚信经营，对员工诚信，对客户诚信，对股东诚信，对社会诚信，以信立业。

Integrity: 

Integrity in personal conduct: Be sincere, kind-hearted, and consistent in thought and action — deceiving neither others nor oneself. Honor your word: promises must be kept, actions must deliver. Remain loyal and upright, guided by principles and a sense of fairness.

Integrity in action: Build your foundation on sincerity, strive with courage, and take responsibility. Commit to tasks with dedication, do what is right, and get things done effectively.

Integrity in enterprise: Operate with honesty — be truthful to employees, clients, shareholders, and society. Establish the enterprise upon trust and integrity.

利他：换位思考，洞察市场深层需求，站在用户的立场上思考并解决问题，成就客户，照亮伙伴。以客户为中心以市场为导向，创造价值，实现共赢。

Altruism: Empathize with others, gain deep insight into market needs, and think and solve problems from the user's perspective — helping customers succeed and supporting partners to thrive. Stay customer-centric and market-oriented, create value, and achieve mutual success.

创新：拒绝墨守成规，积极拥抱变化，持续推进技术创新、产品创新、市场创新、管理创新，允许探索性失利，坚持持续迭代。在持续创新中，要敢于直面问题，敢于自我批判，敢于接受挑战，敢于拍板决策。

Innovation: Reject complacency and actively embrace change. Continuously advance innovation in technology, products, markets, and management. Allow room for exploratory failures while committing to ongoing iteration. In the process of innovation, have the courage to confront issues, engage in self-criticism, accept challenges, and make decisive decisions.

奋斗：成为奋斗者，奋斗的核心是 “持续创造价值”而非单纯加班或体力投入。有意愿、想成事；有能力、能成事；敢担当、主动担当；拿结果，讲奉献。不是先问纳尔给与了我什么，而是先想我为纳尔贡献了什么？

Dedication: Be a dedicated contributor — where the core of dedication lies in "consistently creating value," not merely in working long hours or expending physical effort. Have the will to achieve goals and the capability to deliver. Take and proactively assume responsibility; focus on outcomes and emphasize contribution. Don’t ask first what NAR has given you — ask instead what you have contributed to NAR.

经营宗旨 Operation Aim

心服务 信天下

Full heart to service and integrity to the whole world

心服务：用心、贴心、尽心，对待他人（客户、员工、社会、伙伴）

将服务从 “形式” 转为 “动心”，主动洞察并共情他人的深层次潜在需求，而非被动响应。通过“真心服务” 赢得他人的认可。

Full heart to service: Be attentive, considerate, and wholehearted in serving others — whether customers, employees, society, or partners.

Move beyond superficial gestures to truly touch hearts. Take the initiative to understand and empathize with deeper, unexpressed needs, rather than merely reacting to requests. Through genuine care in service, earn the trust and appreciation of others.

信天下：信任、信誉、信心

信天下是服务的结果，通过持续的 “真心服务” 积累客户信任，树立纳尔信誉，成为全球最值得信赖的合作伙伴。

Integrity to the whole world: Trust, Credibility, Confidence

“Integrity to the whole world” is the outcome of service — built through consistent heartfelt service that earns customer trust, establishes NAR’s credibility, and makes us the most reliable partner globally.