贝泰妮(300957)_公司公告_贝泰妮:2025年年度报告摘要_英文版

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贝泰妮:2025年年度报告摘要_英文版下载公告
公告日期:2026-04-27

Stockcode:300957Stockabbreviation:BotaneeAnnouncementnumber:2026-011

YunnanBotaneeBio-TechnologyGroupCo.,Ltd.

Summaryofthe2025AnnualReport

I.ImportantNotice

(1)Thisannualreportsummaryisderivedfromthefulltextoftheannualreport.TofullyunderstandtheCompany’soperatingresults,financialstatus,andfuturedevelopmentplans,investorsshouldcarefullyreadthefullannualreportonthemediadesignatedbytheChinaSecuritiesRegulatoryCommission.

(2)AlldirectorsattendedtheBoardmeetingfordeliberatingonthisreport.

(3)TianhengCertifiedPublicAccountants(SpecialGeneralPartnership)issuedastandardunqualifiedopinionontheCompany’sfinancialreportfortheyear.Noticeofthenon-standardauditopinion

□Applicable?NotapplicableTheCompanywasnotprofitableatthetimeofitslistingandhasnotachievedprofitabilitytodate

□Applicable?NotapplicableProfitdistributionplanorcapitalreservetransferplantoincreasecapitalapprovedbytheboardduringthereportingperiod?Applicable□NotapplicableTheprofitdistributionplanapprovedbytheBoardduringthismeetingis:BasedontheCompany’stotalsharecapitalof423,600,000shares,subtracting2,307,118sharesintherepurchasespecialaccountthatdonotparticipateintheprofitdistribution,i.e.,using421,292,882sharesasthebase,acashdividendofCNY3.50(taxincluded)willbedistributedforevery10sharestoallshareholders,with0bonusshare(taxincluded)and0shareforevery10sharestransferredtoallshareholdersfromcapitalreserve.TheprofitdistributionplanforpreferredsharesapprovedbytheBoardduringthereportingperiod

□Applicable?NotapplicableII.CompanyOverview

1.CompanyProfile

StocknameBotaneeStockcode300957
StocklistingexchangeShenzhenStockExchange
ContactpersonandcontactinformationBoardSecretarySecuritiesrepresentative
NameWangLongXuMinjing
OfficeaddressNo.53,KeyiRoad,KunmingHigh-techIndustrialDevelopmentZone,Kunming,No.53,KeyiRoad,KunmingHigh-techIndustrialDevelopmentZone,Kunming,
YunnanProvinceYunnanProvince
Fax021-62321125021-62321125
Tel.021-62321125021-62321125
Emailir@botanee.comir@botanee.com

2.OverviewofMainBusinessorProductsDuringtheReportingPeriod

2.1Company’sMainBusinessandProductsYunnanBotaneeBio-TechnologyGroupCo.,Ltd.(hereinafterreferredtoasthe“Company”)focusesonthedevelopmentofmultiplebrands,includingcorebrandWinonaaswellasWinonaBaby,AOXMED,Beforteen,Za,PURE&MILDandTriPollar

.Wespecializeinprovidingprofessionalandeffectiveskincareproductsusingpurenaturalplant-derivedactiveingredients,withaparticularemphasisonsensitiveskin.Asaspecializedcosmeticsmanufacturerthatintegratesdeeplywithinternet-basedsaleschannels,ourmissionisto“createChina’sskinhealthecosystem”bydeeplyunderstandingconsumerneeds,basingitsproductsondermatologicaltheories,andcombiningmultidisciplinarytechnologiessuchasbiologyandbotanytocontinuouslyconductproductresearchandtechnologicalinnovation.Westrivetoprovideprofessionalskincare,medicaldevicesandmakeupproductsthatcatertodifferentskinneeds.Wehaveestablishedafoundationthroughofflinepharmaceuticalchannelsandimplementedanomnichannelstrategycoveringonlineplatforms.Withacomprehensiveretailtouchpointsystem,wehavesuccessfullyrealizedcross-industrymarketing(OMO)leveragingtheinternetandnewtechnologieslikeartificialintelligence.Thishasfacilitatedmutualpenetrationbetweenofflineandonlinechannelsandachievedextensivecoverageofconsumergroups,whichmakesBotaneealeadingcompanyintheinternet+greaterhealthindustryinChina.Additionally,wecapitalizeontheefficiencyoftheinternet,thevastusertrafficonmainstreame-commerceplatforms,andflexiblenewmediamarketingmethods.Withourstrengthsinonlineoperationsandhigh-qualityproducts,wehavesuccessfullyseizedtheopportunitiesforrapidgrowthinthecosmeticsindustrydrivenbythe“Chinesedomesticproducts”trend.Ourmainproductcategoriesincludefacialcreams,toners,facemasks,serums,lotions,aswellasmakeupproductssuchassunscreens,powders,BBcreams,andmakeupremovers.Inadditiontoskincareandmakeup,wearealsoengagedintheresearch,development,production,andsalesofmedicaldevicesandelectronicbeautydevicesrelatedtoskincare.Thisincludesmedicaldevicesandhome-useelectronicradiofrequency(RF)beautydevicessuchashyaluronicacidrepairbiofilmandhyaluronicacidrepairdressingsusedfortheprotectionandcareofdamagedskinbarriersafterminimallyinvasiveprocedures.

TriPollarislimitedtotheChinesemainland;thesamebelow.

2.2MainBrandMatrixWinona

Winonaprotectssensitiveskinwithprofessionalexpertise,andstudiesYunnan’suniqueplantsbasedondermatologicalresearch.Empoweredbytechnologyandevidence-basedsupport,Winonaoffersprofessional,precise,andsafeefficacy-drivenskincaresolutionsforsensitiveskin.WinonaBaby

InheritingthegeneticessenceoftheparentbrandWinona,WinonaBabycollaborateswithpediatricdermatologyexpertstodevelopeffectiveskincareproductsforbabiesandfocusesontheeczematreatmentsectorforinfantsandtoddlers.Basedondermatologicalexpertiseandclinicalexperience,

WinonaBabyoffersaprofessionalinfantandtoddlerskincarebrandwithasimplifiedingredient

andexclusivepatentedplantextractformulas.

AOXMED

Bornforprofessionalbeauty,focusingonskinrejuvenationandlinkingmedicalaestheticswithhomebeauty,AOXMEDofferseffectiveandsafein-clinicmedicalbeautyandcosmeticcarecombinedwithhome-basedmedical-gradesequentialskincare,whileadvocatingformindfulnessin

youthfulnessandpromotingtherightapproachtopreventskinaging,achievingholisticanti-aging

forbothbodyandmind.Beforteen

Beforteencollaborateswithdermatologicalexpertstoconductcasestudiesonoveronemillioncases,integratingAIconsultationsandprovidingpersonalized,uniqueandintegrated“food+medicine+cosmetics”solutionsfortheprecisetreatmentofdifferenttypesofacne.

Za

ZafocusesonthecharacteristicsofAsianwomen’sskinandoffershigh-performancebasemakeupsolutionsthataremulti-functionalandeasytouse.Zaispositionedasaninternationallightmakeup

brandthatallowsuserstoeffortlesslyenjoytheirbeautifuldailylife.ThecoreproductsofZaincludebasemakeupproductssuchasfour-colorsunscreen,tintedmoisturizer,powders,andoil

cleanser.Itsstarproduct,thesunscreen,hasbeenabestsellerinternationallyfor22years.PURE&MILD

AsaskincarebranddesignedspecificallyforChinesewomen,PURE&MILDcarefullyselectsrare

plantsfromaroundtheworld,andcombinesadvancedskincaretechnologiesandeffective

ingredientstoofferconsumersagentleyetlong-lastingplant-basedskincaresolutionthat

rejuvenatestheskin.ThecoreproductsofPURE&MILDincludetoners,lotions,andfacialcreams,

andthebrandhasbeenoperatingfor25years.TriPollar

Specializinginbringingprofessionalanti-agingsolutionsfromclinicalsettingstohomeuse,TriPollarleveragesLumenis’over50yearsofclinicaestheticmedicaltechnologywhiledeeplyintegratingBotanee’sdermatologicalscienceexpertise.Withprofessionalenergy-basedmedicine

technologyatitscore,TriPollarcreatesasynergistichomerepairandanti-agingsolutionthatcombines“clinicalenergywithphotoelectric-specificskincare”.Asadermatology-gradebranddedicatedtoat-homeclinicalanti-aging,itdeliversasafeandefficienthomeanti-agingexperience

forusers.

2.3ReviewofMajorAccomplishmentsin2025Duringthereportingperiod,facingmultiplechallengessuchastheslowrecoveryoftheconsumermarket,intensifiedindustrycompetition,risingonlinetrafficcosts,andprofoundadjustmentsinchannelstructure,Botaneeadheredtothecorestrategyofcreatingaskinhealthecosystem”.Guidedby“onecenterandtwobasicpoints”(withbrandbuildingasthecenter,andmemberoperationandomnichannelsynergisticgrowthasthebasicpoints),theCompanyachievedcomprehensivebreakthroughsinareassuchasbrandupgrading,productinnovation,intensivechannelcultivation,tacklingkeyR&Dchallenges,digitaltransformation,supplychainqualityimprovement,andorganizationalreform.Asaresult,overalloperationsremainedsteady,themulti-brandmatrixgeneratedsynergisticeffects,andthepositivemomentumofhigh-qualitydevelopmentincorebusinesseshascontinuedtosolidify.

2.3.1ContinuouslydeepenbrandandacademicdevelopmenttoconsolidatetheleadingpositionindermatologyDuringthereportingperiod,theCompanybuiltacomprehensivemarketingmatrix,fullyshiftingfrompursuing“exposure”todeeplycultivating“brandequityaccumulation”,ensuringtheconsistencyofuserexperiencebyunifyingbrandpersonalityandlanguage.Duringthereporting

period,Winonaofficiallyestablisheditsbrandimageasa“professionaldermatologyexpert+radiantlifestyleexpert”,andclarifiedtheoriginalaspirationofreturningto“beautystemsfromhealth”.Duringthereportingperiod,thecoreproductsofWinonamaintainedstrongperformance:

The“WinonaSensitivenessRelievingMoisturizingTolerance-ExtremeCream”seriesonceagainrankedfirstinsaleswithinthesensitiveskincreamsegment.The“WinonaSunblockMilk”seriesfurtherincreaseditsmarketshare,establishingarefinedscenariomatrixcoveringneedsfromdailycommutingtooutdooractivities.TheCamellia-Lucentseriessawsteadygrowth,amongwhichthesetofCamellia-LucentCorrectingEssenceLotionandLuminousBrighteningRadianceRepairEmulsionrankedTOP1amongnewtonerandlotionproductsonDouyin.Inaddition,duringthereportingperiod,Winonasuccessfullypioneeredanewanti-agingtrackforsensitiveskin,launchingtheflagship“SilverCore”seriesanti-agingsolution,whichattractedsignificantmarketattentionuponitsdebut.Meanwhile,thenewlyupgradedBarrierRepairEssence(311Single-PulseEssence)seriesrapidlyrankedamongtheTOP10inthesingle-pulseessencecategoryonTmall.Duringthereportingperiod,theCompanycontinuedtostrengthenthecorestrategyof“medicalempowermentofbrands”,systematicallyconstructedandelaboratedthescientifictheoreticalsystemofitsbrandsandproductsthroughthewhitepaperAdvancingtheHigh-QualityDevelopmentofEfficacySkincareProductsinChinaFollowingtheNUTEPrinciple

officiallyreleasedatthe6thChinaSensitiveSkinSummit,andcompletedthedevelopmentoftwomajorcoreknowledgebases.Duringthereportingperiod,theCompanyactivelyparticipatedintheAnnualMeetingofChinaDermatologistAssociation&NationalCongressofCosmeticDermatology,andcontinuedtoincreaseinvestmentinpublicwelfareprojectssuchasthe“525ScientificSkincareWeek”and“919AcneWeek”,demonstratingandconveyingthemedicalempowermentcapabilitiesofBotanee’sbrandsthroughformssuchasprofessionalendorsements,skinhealtheducation,andprofessionalfreeclinics.Internationally,theCompanywastheonlyChinesebrandinvitedtoattendthe4thILDSWorldSkinSummitandactivelyparticipatedinthedraftingoftheworld’sfirstconsensusonvisiblelightprotection.ThismarksamilestonewheretheCompanyhasmadeChina’svoiceheardattheglobaldermatologydecision-makinglevel.

2.3.2MaturethebrandmatrixtodrivesynergisticgrowthacrossdifferentiatedtracksDuringthereportingperiod,WinonaBabyachievedhigh-qualitygrowth.Byfocusingonsolutionsforinfantandtoddlereczema,itrealizedasalesrevenueofCNY234,725,300,representingayear-on-yearincreaseofapproximately17.02%.Notably,revenueontheDouyinplatformsurgedbyapproximately109.56%.WinonaBabysuccessfullyenteredpremiumofflineKAchannelssuchasSam’sClubandWatsons.Thecoreproducts“SoothingHydratingCream”and“MildMulticareSunscreenbothachievedsteadygrowth,whilethenewproducts“Xiaobingdun”(PrinsepiaUtilisMicrocapsuleSoothingCoolingEssenceGel)and“Nuanrongrong”(Multi-EffectPlant-BasedSoothingandMoisturizingCream)facecreamsbecameinstanthitsuponlaunch,firmlysecuringitspositioninthefirsttieroffunctionalskincareforinfants.Duringthereportingperiod,AOXMEDachievedamilestonebreakthrough,withsalesrevenuegrowingover100.00%year-on-year.Revenuefromonlinechannelssurgedapproximately140.90%year-on-year,successfullymarkingthebrand’sleap“from0toCNY100million”.Duringthereportingperiod,AOXMEDadoptedacorestrategyof“full-processanti-agingcombiningmedical

TheNUTEscientificprinciples,whichunderpinthehigh-qualitydevelopmentoffunctionalskincareproducts,mainlycomprisefouraspects:

Need:Startingfromaddressingkeypainpointsandunmetneeds;Unique:Newmechanisms,newtargets,andnewoutcomes;Technology:Innovationiningredients,formulations,andtechnologies;Evidence:Basedonclinicalobservations,withreal-worldefficacyvalidation.

beautyandcosmetics”,andpartneredwithover600professionalclinic-basedinstitutionsnationwide.Itspremiumanti-agingbrandimagehasbecomedeeplyrootedinthemarket.Duringthereportingperiod,Beforteencontinuedtocenteronitscorepropositionof“AI-poweredprecisionandeffectiveacnetreatment”,intensifyingitspresenceonsocialplatformslikeXiaohongshu,withover320millionexposures.Thissuccessfullyestablishedtheassociationbetween“Beforteen=GradedAcneTreatment”inusermindset.Duringthereportingperiod,Beforteensuccessfullyachievedanincreaseintherepurchaseratethroughthe“medicine+cosmetics”solutionandInternetmedicalservices.Duringthereportingperiod,theCompanysuccessfullyacquiredTriPollar,layingasolidfoundationforitsstrategiclayoutinthefieldsofmedicaldevicesandhomebeautydevices.Duringthereportingperiod,TriPollarachievedaleapinrankingfromTop15toTop5inthehigh-endhomeRFbeautydevicemarket.Inthefuture,TriPollarwillrebuildthe“facialanti-aging+eyeanti-aging”productmatrix,leveragingtheCompany’send-to-endqualitycontrolsystemandtheoperationalcapabilitiesofanomnichannelmarketingclosedlooptore-establishtheimageof“theleaderinbringingclinicalanti-agingtohomeuse”inusermindset.Duringthereportingperiod,ZaandPURE&MILDachievedsteadyoperationsundertheCompany’sempowerment.Zahaslaunchedhigh-qualityproductsacrossChineseMainland,TaiwanofChina,HongKongofChina,andSingapore,coveringadiverserangeofbeautycategories,includingmakeupprimers,basemakeup,eyeandlipproducts,andfinishingproducts.Thebrand’sheroproduct,itsmakeupprimer,achievedfull-channelexposurethroughofficialannouncementsfeaturingbrandambassadorsandIPcollaborations,andrankedNo.1onTmall’sbest-sellinglistforoil-controlprimers.PURE&MILDpartneredwithaYunnanSpecialtyPlantExtractionLaboratorytoconductresearchonBotanSTBPlusforanti-photoaging,withthefindingssuccessfullypublishedinaninternationalacademicjournal.In2025,leveragingtheKeyLaboratoryofAppliedEnzymologyattheYangtzeRiverDeltaInstituteofTsinghuaUniversity,PURE&MILDintegratedAI-poweredcomputationalbiotechnologywithbiopharmaceutical-grademanufacturingtechnologiestoincorporateitspatentedrecombinantTypeXXIcollagenintotheupgradedCollagenBouncyAnti-WrinkleCream2.0forthefirsttime,deliveringfull-pathanti-agingefficacy.Shortlyafteritslaunch,CollagenBouncyAnti-WrinkleCream2.0rankedamongtheTop10mostpopularanti-agingcreamsonDouyinMall.

2.3.3CultivatechannelexcellenceanddrivingsynergisticomnichanneldeploymentDuringthereportingperiod,facingonlinetrafficfragmentationandofflinefoottrafficchallenges,theCompanyactivelypromotedchanneltransformationandrefinedoperations.Whilesolidifyingitspositioninonlinechannels,theCompanysawparticularlyimpressiveperformancefromemerginginstantretailchannels.WinonafirmlymaintaineditstoppositioninthefunctionalskincareindustrywithintheOTCretailpharmacychannel,expandingitscoveragebyover3,500chainretailpharmacies.Duringthereportingperiod,theCompanyfullycommittedtoitsinstantretailchannelexpansion.ByleveragingthematuredistributionnetworksofKAchannelpartnersalongsideitsownbrandedcounters,itmadeastrongentryintoO2Oplatforms,securingtheNo.1positionintheskincarebrandcategoryonMeituan’sinstantretailbusiness.ThisenabledtheCompanytosuccessfullycapturethetrafficdividendsfromboththenighttimeeconomyandon-demandsensitiveskinscenarios.Duringthereportingperiod,theCompanycontinuouslyoptimizeditsonlinechannelstructure.Despitepressureongrossmerchandisevalueinshelf-basede-commerce,theCompanyachievedasignificantincreaseingrossprofitmargindrivenbythestrongperformanceofinfluencerlivestreaming,withthesalesgrossmarginrisingbyapproximately2.70percentagepointsyear-on-

year.Content-drivene-commercebenefitedfromcustomizedmarketplaceoperationsandtheestablishmentofaninfluencerdistributionsystem,deliveringayear-on-yearrevenuegrowthofapproximately17.25%.Duringthereportingperiod,theCompanyalsoimplementedmorerefinedoperationsacrossdifferentplatformsandcities,drivingimpressivegrowthinlower-tierchannelsincludingPinduoduo,privatedomains,anddistribution,whilemaintainingatop-tierindustrypositiononJD.comandVipshop.Duringthereportingperiod,theCompanysteadilyexpandeditsoverseasmarkets.Throughmultiplemodelsincludingself-operated,distribution,andagencychannels,itestablishedapresenceinHongKongSAR,MacaoSAR,Taiwanregion,andmultiplecountriesandregionsinSoutheastAsiaandNorthAmerica.Thepaceofbrandinternationalizationhasbeencontinuouslyacceleratingandintensifying.

2.3.4ContinuouslyenhanceR&DandinnovationandbuildadeepmoatwithhardcoretechnologyDuringthereportingperiod,theCompanycontinuedtoadheretotheR&Dphilosophyof“TargetedFocus,In-DepthResearch,RealResults”,andachievedmilestonebreakthroughsacrossfundamentalresearch,rawmaterialinnovation,medicaldevices,andglobalexpansion.Duringthereportingperiod,theCompanycontinuedtodeeplyengageintheinnovativeresearchanddevelopmentofnewcosmeticrawmaterials,addingfivenewcosmeticrawmaterialfilingsduringtheyearandbringingthecumulativenumberoffilingsto17.TheCompany’sfilingscalefirmlyrankedfirstnationwide,leadingtheindustry’srawmaterialinnovationtrack.RelyingontheendowmentofYunnan’splantresources,theCompanyindependentlycompletedtheresearchanddevelopmentof43cosmeticrawmaterialsandeightfoodrawmaterials,amongwhichthewhiteningrawmaterialBTN-737,developedbasedonYKMB-002andAIgenerativedesign,wassuccessfullyincludedintheinnovationservicecatalogoftheNationalInstitutesforFoodandDrugControl.Theself-developedrawmaterialswontwoprestigiousawards,namelythe“InnoCosmeAwards2025forRawMaterials”andthe“ChinaInnovativeRawMaterialAward”.Intermsofglobalexpansion,theCompanysuccessfullyparticipatedinIn-CosmeticsGlobal,theworld’stopprofessionalexhibitionforcosmeticrawmaterials,makingtheinternationaldebutofitsself-developedrawmaterials.Itshowcased11proprietaryingredientproducts,demonstratingtotheglobalindustrytheinnovativestrengthofChinesebeautyingredients.Duringthereportingperiod,theCompanycompletedthefilingof31generalcosmeticsproductsandtheregistrationof10specialcosmeticsproducts.Tosupportoverseasmarketexpansion,theCompanyalsocompleted13exportfilings,coveringregionsincludingNorthAmerica,Europe,theMiddleEast,andSoutheastAsia,therebylayingasolidcompliancefoundationfortheglobalexpansionofitsbrands.Duringthereportingperiod,theCompanyobtainedsevennewClassIImedicaldeviceregistrationcertificates,whichfeaturesodiumhyaluronateandrecombinantcollagenascorecomponentsandcovervariousdosageformssuchasliquids,gels,lotions,creams,anddressings,furtherimprovingthesynergisticproductecosystemfeaturingmedicaldeviceandcosmetics.Meanwhile,theCompanyachievedabreakthroughinClassIIImedicaldevices,markingamilestoneforClassIIIimplantablemedicaldevices.Both“BTN001”and“BTN002”successfullypassedregistrationtesting,clinicaltrials,andqualitysysteminspections,andhaveenteredthereviewstageoftheNationalMedicalProductsAdministration.Inaddition,athirdfiller-typemedicaldevicehasinitiatedregistrationtesting.Intermsofglobalscientificresearchcooperation,duringtheReportingPeriod,theCompanyestablishedalong-termPh.D.trainingpartnershipwithSaint-LouisHospitalinFrance.ItalsodeepeneditsresearchcollaborationwithUniversityofParis-Saclayonthemolecularmechanismsofneurocosmetics.InpartnershipwithLabskinCreations,theCompanyco-developedtwoproprietary

3Dskinmodels,whichwerepresentedattheAnnualMeetingoftheEuropeanSocietyforDermatologicalResearch.Furthermore,theCompanyenteredintoastrategicpartnershipwithanorgan-on-a-chipcompanyaffiliatedwithMIT,jointlyexploringtheapplicationoforganoidsandorgan-on-a-chiptechnologiesincosmeticevaluation.Duringthereportingperiod,theCompanywasgranted50inventionpatents,16utilitymodelpatents,andthreedesignpatents.Italsoparticipatedintheformulationandreleaseoffournationalstandardsand10groupstandards,andinitiatedtheR&Dofonenationalstandardsample.Duringthereportingperiod,theCompanypublished160academicpapers,including115SCI-indexedpapersand45papersinChinesecorejournals.Duringthereportingperiod,the“R&DandIndustrializationofDomesticEfficacySkincareProducts”projectwasshortlistedinthepublicnotificationlistfortheSpecialPrizeofthe2025YunnanProvincialScienceandTechnologyAward,“R&DandIndustrialApplicationofWinonaEfficacySkincareProductsforSensitiveSkin”wontheFirstPrizeoftheScienceandTechnologyProgressAwardoftheChinaNationalLightIndustryCouncil,andtheCompany’scorebrand,Winona,wasselectedintothefirstbatchof“ChinaPremiumConsumerBrands”bytheMinistryofIndustryandInformationTechnology.

2.3.5Improvesupplychainqualityandefficiencyanddeepengreenandlow-carbondevelopmentDuringthereportingperiod,theCompany’ssupplychainsystemfocusedon“digitalandintelligentempowerment,supplyanddemandbalance,qualityimprovementandefficiencyenhancement”,achievingremarkableresults.TheCompany’sproportionofindependentproductioncontinuedtoincreasesteadily,effectivelyensuringthecapacityreleaseofself-operatedfactoriesandthestabilityofproductgrossprofitmargins.BydeepeningtheS&OPmechanismandleanmanagement,inventoryturnoverefficiencywassignificantlyoptimizedbyapproximately16.97%year-on-year.Inaddition,theCompanyimplementedproductlifecyclemanagement.Asoftheendofthereportingperiod,thenumberoflong-tailandinefficientinventoryproductswasreducedbynearly50%,andoperationalefficiencywassignificantlyimproved.

2.3.6FullyempowerthesignificantenhancementofoperationalefficiencywithdigitalizationandAIDuringthereportingperiod,theCompany’sDigitalTechnologyCentertransitionedfrom“buildingplatforms”to“creatingvalue”.TheCompany’sinternalAIplatformChatBTNwassuccessfullylaunched,coveringcorebusinessscenariosacrossmultipledepartments.TheConsumerDataPlatform(CDP)wasfullylaunched,anddataextractionefficiencyimprovedfromthe“day”leveltothe“minute”level.Theintegratedbusinessandfinanceplatformwasfullyestablished,achievingthesamesourceofbusinessandfinancialdataaswellasprocedureconnectivity.Duringthereportingperiod,themembershipmiddleplatformachievedremarkableresults.TheCompany’stotalregisteredmembersacrossallchannelssurpassed46million,representingayear-on-yearincreaseofapproximately10%.Leveragingtheconsumerdataplatform,theretentionrateofexistingmembersincreasedbyapproximately8%,andtheconversionrateofnewmembersincreasedbyapproximately5%.Duringthereportingperiod,theCompanyreleaseditsfirstMemberPointsWhitePaper,drivingthememberpointssystemfromextensiveoperationstowardintelligentriskcontrolandprecisionmarketing.Duringthereportingperiod,theCompany’sself-developedsupplychainplanningandmanagementplatformwaslaunched,initiallyrealizingthedeploymentofover20smartscenarios,includingAI-poweredintelligentinspectionandautomatedreplenishment.

2.3.7Insistonthelong-termESGstrategyandpracticegreen,low-carbondevelopmentandbusinessforgood

Duringthereportingperiod,guidedbythephilosophyof“allforthehealthandbeautyofhumansandnature”,theCompanydeeplyintegratedESGintoitsstrategy.LeveragingYunnan’srichbotanicalresources,ithasbuiltaclosed-loopmodelcombiningecologicalconservationwithgreenindustrialization,settingabenchmarkforsustainabilityinthebeautyindustry.Intermsofenvironmentalaspect,theCompanycontinuestoadvancebiodiversityconservation,establishingapproximately10.42muofecologicaldemonstrationplotsintheHutiaoGorgeareaandcarryingoutthereintroductionofrarealpineplantspeciestostrengthenmountainecosystemresilience.Incleanenergy,thecentralfactorygeneratedapproximately1.59millionkWhofsolarpowerforself-consumptionannually.Significantprogresswasmadeingreenpackagingreduction,with3.5484millioninnerboxesand2.106millionpaperleafletseliminatedduringtheyear,alongsidetherecyclingof3.17millionemptybottles.RSPO-certifiedrawmaterialsaccountedforapproximately58%ofprocurement,withamaterialsubstitutionrateof96%.TheCompanyalsooptimizeditswarehousingandlogisticsnetworkbypromotingnewenergytransportationandenergy-efficientstorage,andcontinuedtoconductfulllifecyclecarbonfootprintassessmentstodriveemissionsreductionacrossthevaluechain.Intermsofsocialaspect,theCompanyremainscommittedtopublicwelfare.Duringthereportingperiod,itcontributedCNY13.678million(includingcashandin-kinddonations),supporting31initiatives.TheCompanyhascontinuedits“WinonaSmileSunshineProgram”forthe10thconsecutiveyear,conductingfreemedicalconsultationsandpubliceducationcampaignsinhigh-UVregionssuchasShangri-La.The“WinonaBaby”brandalsoadvanceditspublicwelfareinitiativesupportingchildrenwithatopicdermatitis(AD),reachingover180millionpeoplethrougheducationaloutreach.Meanwhile,theCompanyhasfosteredaninclusiveworkplace,withwomenaccountingfor56%ofmanagementpositions,andhasplacedstrongemphasisontalentdevelopment,withemployeesreceivinganaverageofover108traininghoursperyear.Intermsofgovernanceaspect,theCompanyhasmaintainedanAratingforinformationdisclosurefromtheShenzhenStockExchangeforthethirdconsecutiveyear.Duringthereportingperiod,itwasincludedinWind’sTop100BestESGPracticesamongChinese’sListedC0ompaniesandreceivedan“AA”ESGrating.ItwasalsorecognizedamongtheTOP100A-sharelistedcompaniesforESGexcellencebySino-SecuritiesIndex,achievingthehighest“AAA”rating.Lookingahead,theGroupwillcontinuetoempowerecologicaldevelopmentthroughtechnologyandupholdalong-termapproach,expandingitssustainablemountainecosystemmodelanddeliveringanEasternapproachtogreenbeautysolutionstotheglobalmarket.

2.4OverviewofOverallPerformancein2025Duringthereportingperiod,theCompanyactivelyrespondedtothecomplexandchangingmarketenvironment,strivingtoovercomevariousadversefactors,andachievedcertainresultsinitsoperationalperformance.Duringthereportingperiod,theCompanyachievedoperatingrevenueofapproximatelyCNY5,358,638,800,ayear-on-yeardecreaseofapproximately6.58%;anetprofitattributabletotheshareholdersofthelistedcompanyofapproximatelyCNY505,719,700,aslightyear-on-yearincreaseofapproximately0.53%;anetprofitattributabletotheshareholdersofthelistedcompanyafterexcludingnon-recurringgainsandlossesofapproximatelyCNY356,146,600,asignificantyear-on-yearincreaseofapproximately48.22%;asalesgrossprofitmarginofapproximately74.46%,ayear-on-yearincreaseofapproximately0.72percentagepoints;andanetsalesmarginattributabletoshareholdersofthelistedCompanyofapproximately9.44%,ayear-on-yearincreaseofapproximately0.67percentagepoints.Duringthereportingperiod,althoughtheCompany’ssalesvolumedeclinedslightly,profits(grossprofitandnetprofit)showedasteadytrend,andprofitabilityhasimprovedwithrecurringprofitachievingamoresignificantimprovement.Duringthereportingperiod,fluctuationsintheCompany’srevenueandprofitwereprimarilyattributabletoacombinationofthefollowingfactors:First,increasedinvestmentinbrandbuilding,channeldevelopment,andmarketingexpensestoconsolidatetheCompany’smarket

positionandincubatenewbrandsandproducts;second,strategicinvestmentstorespondtomarketchangesandchanneltransformation,includingtheactiveexpansionofnewgrowthdriverssuchasinstantretailandcontent-drivene-commerce;third,necessaryexpenditurestoenhancetheautonomyandcontrollabilityofsupplychainandtostrengthenproductinnovation.Inaddition,assetimpairmentprovisionsresultingfromtheunderperformanceofacquiredtargetsrelativetoexpectationsalsohadacertainimpactonperformance.Meanwhile,duringthereportingperiod,theCompany’scashflowremainedhealthy,thequalityandefficiencyofoperatingcashflowfurtherimproved,andoperatingfundamentalsweresolid.Lookingahead,theCompanywillstaycommittedtolong-termism,focusonitsadvantageoussegments,andstrengthenomnichannelsynergy.Bycontinuouslydrivingcostreductionandefficiencyenhancement,organizationaltransformation,andrefinedoperations,theCompanyaimstoachievebothhealthybranddevelopmentandhigherprofitquality,facilitatingitstransitionfromscale-drivengrowthtovalue-drivengrowth.

3.KeyAccountingDataandFinancialIndicators

3.1KeyAccountingDataandFinancialIndicatorsfortheLastThreeYearsWhethertheCompanyretrospectivelyadjustedorrestatedaccountingdataforpreviousyear

□Yes?No

Unit:CNY

Endof2025Endof2024YoYincrease/decreasecomparedwiththepreviousyearEndof2023
Totalassets8,341,346,880.588,303,551,892.220.46%7,506,930,342.79
Netassetsattributabletoourshareholders6,157,265,024.876,049,901,389.451.77%5,860,994,371.02
20252024YoYincrease/decreasecomparedwiththepreviousyear2023
Operatingrevenue5,358,638,784.565,735,865,254.21-6.58%5,522,168,263.00
Netprofitattributabletoourshareholders505,719,663.85503,053,586.130.53%756,795,007.56
Netprofitattributabletoourshareholdersafterdeductingnon-recurringgainsandlosses356,146,562.10240,289,033.3348.22%618,058,791.53
Netcashflowfromoperatingactivities976,595,739.84694,865,456.2340.54%610,438,763.71
Basicearningspershare(CNY/share)1.201.20Nochange1.79
Dilutedearningspershare(CNY/share)1.201.20Nochange1.79
Weightedaveragereturnonnetassets8.20%8.53%Decreasedby0.33percentagepoints13.21%

3.2KeyAccountingDatabyQuarter

Unit:CNY

Q1Q2Q3Q4
Operatingrevenue948,763,070.821,423,079,513.941,092,432,006.281,894,364,193.52
Netprofitattributabletoourshareholders28,340,519.25218,320,285.1425,217,931.45233,840,928.01
Netprofitattributabletoourshareholdersafterdeductingnon-recurringgainsandlosses20,924,775.03161,692,314.461,148,777.26172,380,695.35
Netcashflowfromoperatingactivities-68,652,234.98415,580,994.6594,950,854.20534,716,125.97

WhethertheaforesaidfinancialindicatorsortheirsumaresignificantlydifferentfromrelevantfinancialindicatorsdisclosedbytheCompanyinitsquarterlyandsemi-annualreports

□Yes?No

4.ShareCapitalandShareholderInformation

4.1NumberofOrdinaryShareholdersandPreferredShareholderswithRestoredVotingRights,andtheShareholdingoftheTop10Shareholders

Unit:share

Ordinaryshareholdersasoftheendofthereportingperiod40,048Totalnumberofordinaryshareholdersattheendofthemonthpriortothedisclosureoftheannualreport35,462TotalnumberofpreferredshareholderswithrestoredvotingrightsattheendofthereportingperiodTotalnumberofpreferredshareholderswithrestoredvotingrightsasoftheendofthemonthpriortothedisclosureoftheannualreportShareholdersholdingspecialvotingshares(ifany)
Shareholdingofthetop10shareholders(excludingsharesloanedthroughrefinancing)
ShareholdernameShareholdertypeShareholdingratioNumberofsharesheldNumberofsharessubjecttotradingrestrictionPledged,markedorfrozenshares
StatusofsharesQuantity
KunmingNuonaTechnologyCo.,Ltd.Domesticnon-state-ownedcorporation45.97%194,743,411.00N/A
TianjinSequoiaJuyeEquityInvestmentPartnership(LimitedPartnership)Domesticnon-state-ownedcorporation7.62%32,272,757.00N/A
YunnanHaqishengEnterpriseManagementCo.,Ltd.Domesticnon-state-ownedcorporation2.60%10,993,678.00N/A
XiamenZhenliConsultingCo.,Ltd.Domesticnon-state-ownedcorporation2.47%10,467,669.00N/A
HongKongSecuritiesClearingCompanyLimitedOverseaslegalperson1.29%5,445,491.00N/A
KuwaitInvestmentAuthorityOverseaslegalperson1.04%4,390,658.00N/A
IndustrialandCommercialBankofChinaCo.,Ltd.—EFundGEMTradedOpen-EndIndexSecuritiesInvestmentFundMiscellaneous0.86%3,663,991.00N/A
NationalSocialSecurityFundPortfolio118Miscellaneous0.81%3,417,711.00N/A
IndustrialandCommercialBankofChinaLimited—CSIMainConsumerExchange-TradedOpen-EndIndexSecuritiesInvestmentFundMiscellaneous0.73%3,084,657.00N/A
AgriculturalBankofChinaCo.,Ltd.–CSI500Exchange-TradedOpen-EndIndexSecuritiesInvestmentFundMiscellaneous0.71%3,021,200.00N/A
ExplanationsofrelationshipsbetweenorconcertedactionsoftheaforementionedshareholdersBothKunmingNuonaTechnologyCo.,Ltd.andYunnanHaqishengEnterpriseManagementCo.,Ltd.areenterprisescontrolledbytheCompany’sactualcontroller,GuoZhenyu.Besides,noconnectedrelationshipandactioninconcertbetweenothershareholdersisknowntotheCompany.

Thesituationofshareholdersholdingmorethan5%ofshares,thetop10shareholders,andthetop10shareholdersofunrestrictedtradablesharesparticipatinginsharesloanthroughrefinancing

□Applicable?NotapplicableChangesoccurredinthetop10shareholdersandthetop10shareholdersofunrestrictedtradablesharescomparedwiththepreviousperiodduetosharesloanthroughrefinancing/return

□Applicable?NotapplicableWhethertheCompanyhasdifferentialvotingrightsarrangements

□Applicable?Notapplicable

4.2TotalNumberofPreferredShareholdersandShareholdingoftheTop10PreferredShareholders

□Applicable?Notapplicable

4.3DisclosureoftheOwnershipandControlRelationshipbetweentheCompanyandtheActualControllerintheFormofaBlockDiagram

5.BondsinEffectasoftheDateofApprovaloftheAnnualReport

□Applicable?Notapplicable

OutsidetheChinesemainland(includingHongKong,Macao,andTaiwan)WithintheChinesemainland(excludingHongKong,Macao,andTaiwan)

WithintheChinesemainland(excludingHongKong,Macao,andTaiwan)

GUOZHENYU

GUOZHENYUHansonCosmeceutical(HongKong)CompanyLimited

HansonCosmeceutical(HongKong)CompanyLimitedKunmingNuonaTechnology

Co.,Ltd.

KunmingNuonaTechnologyCo.,Ltd.YunnanHaipoEnterpriseManagementCo.,Ltd.

YunnanHaqishengEnterpriseManagementCo.,

Ltd.

YunnanHaqishengEnterpriseManagementCo.,

Ltd.YunnanBotaneeBio-TechnologyGroupCo.,Ltd.

III.SignificantMattersFordetails,pleaserefertothe2025AnnualReportofYunnanBotaneeBio-TechnologyGroupCo.,Ltd.(2026-013)disclosedonCNINFO(http://www.cninfo.com.cn).


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